#NonNegotiable – It’s simply an adjective or a noun emphasizing a value that is not up for discussion, compromise, or sale.

I’m not quite sure when I started using the term but it’s been in my vernacular for years.
* As a mom, I’ll have to remind my kids…”No screens on weekday morning, NONNEGOTIABLE!”
* As a coach, you’ll definitely hear me yell…”Roll those shoulders back, stick out your butt, hinge at the hip, and keep your back flat as a board.  Remember your NONNEGOTIABLES!!!
It’s only recently, though, that I’ve gotten comfortable with my role as business owner/creator and realized that it has been our standard of #NonNegotiables that has resonated so deeply with people in our community.  As the pressure to expand is becoming more and more real we, for sure, have had to sit down and make sure that we don’t lose the essence of who we are.


Consistency is OUR problem!
Consistency is OUR problem!


I don’t argue with the thought on the poster.  I have a problem with how it’s put into practice in the fitness industry.
1.  People have a natural tendency to do in the gym what they are already good at
2.  People don’t have the time or energy to think about a balanced, effective program
3.  Traditional forms of group fitness create 1-3 basic programming formulas that get repeated and regurgitated week in and week out.
Eventually, these factors create plateaus and low motivation.

Industry News Flash…It is NOT JUST the responsibility of the athlete to be consistent.  It is the facilities problem to solve too!

We program the way we program, we hire the way we hire, we change the way we change because we believe consistency is the OUR burden as well.
 12182048_10156132331800324_312400250_n sandbag push
12177905_10156132336565324_1719366904_n12179460_10156132334990324_921780364_nIf we don’t
12180158_10156132360045324_1528576502_n 12181873_10156132360050324_436942901_n 12181994_10156132354810324_1190060693_nwant you to plateau, if we don’t want you to get
injured, if we don’t want your motivation to slump, if we don’t want it to ever feel easy then our minds are always creating, developing, and changing to meet that standard.
It’s not easy.  It’s not cheap.  It’s definitely not common.  It doesn’t matter.  #BeBetter #DoMore #NonNegotiable

2.  THROW AWAY THE RULE BOOK! – NonNegotiable

My kids didn’t come with a “how-to” manual and guess what?  I’m a KICK ASS mom and they are KICK ASS kids, regardless.

I contend what makes a mom or dad great is when they stop worrying about what other’s think is the right and wrong way to parent and formulate rules, protocols, and procedures based on THEIR OWN family dynamic.

Same thing applies at Sweat!


Workouts vary, formats vary, exercises vary, dietary guidelines vary…b/c individuality MATTERS…but that value goes far beyond the workout side of what we do…


It never ceases to surprise me when someone is taken aback by how painlessly we extend an expiration date or give back a missed class simply because there was a death in the family, a child throwing up the night before, or a medical reason beyond their control that needed attention.


People are good.  People are honest.  I’m not basing my decisions on the few and far between that are not.  That’s ludacris.


The #loveyourpeople mentality is NONNEGOTIABLE!


I have NO CLUE how all of this will translate into our future but I do know how we operate is not up for discussion, compromise, or sale!